Biography peter hodgson
Biography peter hodgson anderson.
(this is from the New York Times - Biographical Service - August 7, 1976, page 1147) - retyped here:
PETER C.L. HODGSON, MARKETER OF SILLY PUTTY, DIES AT AGE 64.
by Robert D.
McFadden
Peter C.L. Hodgson, Sr., an advertising and marketing executive who turned a seemingly useless silicone substance into an international craze called Silly Putty died of a heart attack yesterday at his home in Madison, Conn.
Biography peter hodgson
He was 64 years old.
It was in 1949 that Mr. Hodgson, who had formed his own ad agency in New Haven after World War II, discovered the blob of goop that millions of children and adults would come to consider the ultimate plaything.
It molded like soft clay. It stretched like taffy, it bounced like a rubber ball. And it would even pick up pictures and printed matter when pressed on a newspaper or comic strip.
The stuff had been developed by General Electric scientists in the company's New Haven laboratories several years earlier in a search for a viable synthetic rubber.